Price Chopper streamlined its various coupon rules into one consistent policy in June 2011, doubling coupons up to $.99.
In addition to the different policies, the Attorney General’s office noted that “Price Chopper had numerous restrictions on its Double Coupon offers that varied region by region and were not disclosed in its print advertisements.” Those included a limit on the number of coupons that could be doubled, a rule that a doubled coupon could not exceed the price of an item, and a restriction stating that the total of all coupons doubled cannot exceed one-half of the price of the total order. Among the policies were one that allowed coupons up to $.99 to be doubled, another that allowed coupons up to and including $1 to be doubled, and still another that doubled coupons up to $.50, and increased the value of others to a maximum of $1. Schneiderman announced in a news release today that Price Chopper has agreed to more prominently disclose restrictions on its double coupon policy, and also pay a $100,000 penalty.Ī copy of the agreement provided to Coupons in the News shows that, prior to June 2011, Price Chopper had at least four different coupon policies in place, in different regions of the state of New York (Price Chopper also has stores in five other Northeastern states). The Attorney General is calling Price Chopper’s ads “deceptive” and “misleading”, and Price Chopper is calling the Attorney General’s accusations “inaccurate” and “inflammatory”.Īnd customers who thought Price Chopper would double their coupons up to $1 aren’t too happy either.Įven if you’re not a Price Chopper shopper, this is a case well worth watching. The Price Chopper grocery chain and the New York Attorney General’s office are trading fire over double coupons, just days after they reached an apparently amicable settlement.
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